RWS // Redwire Sentinel

RWS-0291 // Comparative Brand Analysis

Reddit Marketing Intelligence — 11-Brand Comparative
Collection: 2026-06-03
Posts Analyzed
19,907
Accounts Profiled
12,709
Subreddits Mapped
5,002
Brands Tracked
11
Name Variants
88
Avg Removal Rate
3.4%

Key Findings

Top Performer

Top Performer

Candy.ai leads with composite score 71.2 — 1234 posts across 785 subreddits using 967 accounts.

Most Subreddit Coverage

Most Subreddit Coverage

Secrets.ai hits 1025 subreddits with 1024 accounts — broadest distribution.

Template Abuse

Template Abuse

Surfshark has highest template reuse (24.6%). 65 duplicate body clusters detected.

Youngest Accounts

Youngest Accounts

The highest proportion of accounts under 90 days old indicates aggressive burner rotation.

Worst Post Survival

Worst Post Survival

VPN brands lead removal — NordVPN has 11.7% removal rate. Sylvia archival confirms 628 removed posts across 6 removal categories.

Cross-Brand Agents

Cross-Brand Agents

Multi-brand accounts detected across all brands, suggesting agency-run coordination. Common combos: VPN+VPN and AI+AI brand pairings.

Brand Comparison Matrix

BrandPostsAccountsSubsAge(d)KarmaRemoval%Template%ScoreArchetype
Candy.ai 1234967785 2850 0.0% 7.5% 71.2 Burner
Secrets.ai 132610241025 1535 0.0% 10.6% 71.0 Burner
Janitor.ai 15181130575 3453 1.0% 8.6% 70.8 Burner
Kindroid.ai 1057503221 5135 0.2% 7.5% 70.5 Burner
ProtonVPN 38952791570 21752 8.2% 2.6% 69.0 Burner
Mullvad 23131683280 24770 6.4% 6.0% 68.6 Burner
Darlink.ai 418279304 18814 0.0% 13.2% 68.6 Burner
OurDream.ai 617490467 1924 0.0% 12.6% 68.4 Burner
NordVPN 53632901391 2131 11.7% 10.6% 62.6 Burner
Surfshark 2083877334 2842 9.6% 24.6% 60.1 Burner
Xchar.ai 836450 106937 0.0% 2.4% 52.4 Sock Puppet

Visualizations

Chart 1 — Brand Volume Comparison

Posts, accounts, and subreddits per brand

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 2 — Composite Sophistication Radar

Six-dimensional campaign profile

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 4 — Karma Distribution

Avg & median karma per brand

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 5 — Score Distribution

Avg & median post scores

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 6 — Content Pattern Heatmap

Keyword cluster prevalence per brand

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 7 — Content Mix

Promotional vs question vs organic

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 8 — Account Demographics

Age vs karma, bubble size = posts

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 9 — Subreddit Categories

Post distribution across community types

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 10 — Engagement Depth

Score vs comments per brand

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 11 — Posting Velocity

Avg posts/day (window = brand date span)

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 12 — Day-of-Week Pattern

Posting volume by day of week (reflects collection window)

Sylvia API — Reddit Data Gateway | 2026-06-03

Chart 14 — Removal Rate by Brand

Post removal percentage per brand

Sylvia API — Reddit Data Gateway | 2026-06-03

Account Archetypes

Burner Promoters
Fresh accounts (<90d) used for promotional posting.
76% avg presence
Aged Sock Puppets
2-10yr old accounts repurposed for promotion.
7% avg presence
Organic Infiltrators
Accounts blending into communities before promoting.
0% avg presence
Mod Shields
Moderator/bot accounts protecting promotional content.
0% avg presence
NSFW Slippers
Accounts in NSFW subs with lighter moderation.
0% avg presence
Cross-Brand Agents
Agency accounts promoting 2+ brands.
7% avg presence

Methodology

Data: Sylvia API — Reddit Data Gateway. 2026-06-03. 11 brands, 19,907 posts, 6,641 accounts.
Composite Score: 0–100 weighted: account age(22pts) + subreddits(15pts) + accounts(15pts) + content originality(14pts) + volume(10pts) + survival(24pts). Survival = 100 − removal_rate%.
Archetypes: Rule-based classifier using age, karma, cross-brand posting, and content patterns.
Templates: SHA-256 body fingerprinting.
Removal Rate: Computed from Sylvia archival API (6.6% of posts have removal_by_category). VPN brands show meaningful removal (6–12%). AI companion brands near 0% — posts not targeted for removal.
Limitations: Temporal distribution still skewed to 2024–2026. Subreddit categories are heuristic. Removal rate coverage varies by subreddit.

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