RWS-0291 // Name Permutation Playbook

Executive Summary

Analysis of 19,907 Reddit posts across 11 brands reveals 7 distinct name variant patterns with dramatic differences in volume, noise, and evasion effectiveness. Name spacing is the single most effective AutoModerator evasion technique — darlink.ai's 3-word spaced variant "dark link ai" captures 72% of its total volume, while VPN brands that use compound-only names get 81% of their posts in compound form with zero evasion.

For new brands (stillviral, sitefame), the optimal strategy is a 4-tier variant approach: core compound + spaced form for volume, dot-TLD for discovery, functional suffixes for targeting, and category-specific forms for noise reduction.

1. Variant Taxonomy — Observed Patterns Across 11 Brands

Seven patterns were identified across all 19,907 posts:

2. Per-Brand Variant Profiles

VPN Brands — Compound-Centric

VPN brands are monolithic: 75-89% of all volume comes from the single COMPOUND form. BARE_ROOT for "nord" (4%) leaks into r/oneplusnord (phone subreddit). SPACED_BARE "surf shark" (10%) leaks into academic help subs.

AI Companion Brands — Multi-Variant

AI companion brands distribute volume across 3–6 variants each. No single pattern dominates (unlike VPNs). The choice of primary variant depends on how generic the brand root is:

• ▸ Unique roots (kindroid, xchar): BARE_ROOT works — low noise
• ▸ Generic roots (candy, secrets, janitor): BARE_ROOT fails — >70% false positive
• ▸ Multi-word brands (our dream, darlink): SPACED_BARE works — natural language pattern
• ▸ Canonical brands (all): DOT_TLD + SPACE_TLD drive discovery volume

3. What Works — Volume Drivers by Category

Top 5 Highest-Volume Variants Across All Brands

What Drives Volume (Ranked by Efficacy)

• 1. COMPOUND + brand subreddit — if the brand has an owned subreddit, compound form dominates
• 2. COMPOUND + referral/piracy subreddits — VPN brands exploit sharing economies
• 3. SPACE_TLD + 3-word break — darlink.ai proves spacing a compound into 3 words bypasses filters
• 4. DOT_TLD + review subreddits — AI companion brands route to r/AIGirlfriendsReviews
• 5. COMPOUND + review suffix — "nordvpn review" captures review-intent queries

What Does NOT Work

• ✗ BARE_ROOT for generic words — candy (85% noise), secrets (80%), janitor (70%)
• ✗ HYPHEN variants — zero usage across all 19,907 posts
• ✗ URL paths — minimal, only 33 posts out of 19,907

4. The Gap — Untapped Variant Patterns

5. Playbook Rules — Generating Name Permutations

6. stillviral — 50 Name Permutations

Category: Growth / viral marketing tool  |  Root uniqueness: Low-medium

Optimal pattern mix: Compound 30% | Space TLD 25% | Spaced Bare 15% | Functional 20% | Creative 10%

Tier 1: Core Volume Drivers (15)

Tier 2: Functional / Descriptive (15)

Tier 3: Evasion / Creative (10)

Tier 4: Subreddit / Context (10)

7. sitefame — 50 Name Permutations

Category: Web presence / SEO / site building  |  Root uniqueness: Medium

Optimal pattern mix: Compound 25% | DOT_TLD 20% | SPACE_TLD 20% | Functional 20% | Creative 15%

Tier 1: Core Volume Drivers (15)

Tier 2: Functional / Descriptive (15)

Tier 3: Evasion / Creative (10)

Tier 4: Subreddit / Context (10)

8. Risk Assessment Per Variant Pattern

9. Collection Strategy — Optimal Queries

For stillviral:

For sitefame:

Both queries balance volume and precision by starting with the COMPOUND form (highest volume), adding SPACED_BARE (high evasion), DOT_TLD and SPACE_TLD (discovery), HYPHEN (first-mover gap), and one functional variant each.